Tap here to turn on desktop notifications to get the news sent straight to you. Critelli Several events have caused me to think about creeping sports commercialization:
Ken Reed is sports policy director for League of Fans and Commercialization of sports of Ego vs.
Today it seems there is hardly any level of sports participation which does not have sponsorship or some variety of commercial venture. Sporting events, teams and even individual players wear logos on uniforms and appear in television advertising. This rise in commercialization has almost become part of the modern game, but it is important to . Aug 24, · Plastering advertisements over every inch of a stadium or arena has become more than commonplace at just about any sports venue in the United States and around the world. Commercialization of sports made business enterprises establish a form of bureaucracy in the sporting world. This is brought by the potential marketing resources made by its target market to become spectators of the event.
Soul in Sports Commercialization Abuses Tainting Sports Depending on your perspective, sport is either thriving or disintegrating today. From a purely commercial enterprise perspective, sport has never been stronger. The business of sport is one of the largest and fastest-growing industries in the United States.
However, there is an increasingly dark side to the sport landscape. Commercialization of sports often, sport ideals and values are warped in the pursuit of less than honorable goals. The number of ethical and socio-cultural issues and challenges in the world of sport has never been greater.
Commercialization abuses are a key factor in this laundry list of problems. Blatant commercialism distorts the original reasons for sport -- fun, exercise, socialization, community, character-building, etc. The NBA's recent decision to allow advertising on its teams' uniforms is but the latest example.
That follows a 74 percent gain in franchise value the previous year, due to the signing of big new TV deals. Despite this financial strength, NBA commissioner Adam Silver and the league's owners decided they were willing to deface, with corporate ads, iconic uniforms like the Boston Celtics' and Los Angeles Lakers' for a few more bucks.
Making money isn't immoral. In fact, commercialization in sport has created opportunities for athletes that otherwise wouldn't have been there. Little League baseball teams have long been sponsored by community businesses.
Without these sponsorships, opportunities for young baseball players would have been curtailed, and even out of the reach of some families.
In addition, commercialization has fueled professional leagues that have given amateur athletes, including women, opportunities to continue playing sport at a high level after their college eligibility has expired.
Moreover, there are many instances where enjoyment levels for spectators have been enhanced by commercialization. However, the problems start when business and entertainment ethos are in the driver's seat and sport ethos and what's in the best interests of the game become nothing more than an afterthought.
At the professional and Division I college levels today, athletic departments, which are supposedly non-profits, are conducted based on entertainment and business principles rather than sport principles.
This approach is trickling down to the high school and youth sports levels, where too often educational, physical, emotional and spiritual developmental goals are being brushed aside by the commercial ethic and win-at-all-costs mentality.
Professional sport is increasingly a grotesque distortion of what it could be at its best. We're moving steadily toward overt commercial spectacle, and away from sport; closer to professional wrestling or the XFL than pure athletic competition. College athletic departments have become stand-alone business empires at many Division I campuses.
They are autonomous, for-profit entities operating under the guise of the university's non-profit umbrella.
Presidents have surrendered their oversight responsibilities, pressured by alums, boosters, and boards of trustees who want to see State U. To fill monster stadiums and arenas, including fancy luxury suites and club seats, elite athletes must be recruited.
Plush "athletic centers" with massive weight rooms, locker rooms and other facilities are constructed to lure these athletes. The academic qualifications of these athletes are a secondary consideration for most big-time college programs.Commercialization of sports made business enterprises establish a form of bureaucracy in the sporting world.
This is brought by the potential marketing resources made by its target market to become spectators of the event. May 21, · Big-time college sports programs derive 60 percent to 80 percent of their revenue from commercial sources, suggesting that intercollegiate athletics —at least at the elite levels —may have Author: Brad Wolverton.
Share on Facebook, opens a new window Share on Twitter, opens a new window Share on LinkedIn Share by email, opens mail client The Influence of Commercialisation on the Professionalisation of Sport Abstract More sports are turning professional with athletes being able to live off the money generated 5/5(9).
Nov 16, · Commercialization of Sport - Duration: Mike Stenzler 8, views. JAI BAJARANG CHASHAK II BHIWANDI II (DAY - 3) Global Tennis Cricket 1, watching. Live now;. Depending on your perspective, sport is either thriving or disintegrating today. From a purely commercial enterprise perspective, sport has never been stronger.
The business of sport is one of the. The commercialization of sports is that aspect of the sports enterprise that involves the sale, display, or use of sport or some aspect of sport so as to produce income, in course to make the sport better, with more world-class facilities.