Bathing soaps are the cleaning products that are an essential part in our daily lives.
The soaps can be segregated into: Popular The price of the premium segment products is twice that of economy segment products. To understand the consumer behavior for soaps, we conducted a survey among: Student Homemaker Labor A desire to try new product with varied attributes.
Low cost of Product. Initially they gathered information about the product from commercial sources. This included various sources like television advertisements, newspaper advertisements and also promotional campaigns. The information gathered was evaluated on basis of personal sources.
Evaluation was also done on the basis of specific attributes and benefits that different products offered. Based on the evaluation of alternatives, the final purchase decision was taken.
Basis of Evaluation Attributes: Purchase decisionProduct with a distinct attributeBrand and promotional offer dominant. The product is not worth the price paid. Student Homemaker Labor Launch of a new product which leads Trial purchase which lead to experiencing Awareness about alternatives is zero, to seeking of a new variety.
In the survey, the attributes of the soap played a decisive role in triggering the purchase of the soap. In segment of students and housewives, the attributes such as fragrance and hygiene factor of the soap played an important role in decision making.
Brand consciousness pertaining to the maintenance of a certain status also plays an important role in the purchase decision of a particular product. In case of the lower income group, the attribute that is the most sought after is the long lasting capacity of the soap, which fulfills their basic need.
The behavior of the consumers is also affected by the mode of promotion of the product which gives them information about the product. For example, the promotion on television and newspapers helps in promoting the product among the younger generation that includes students and also among the educated segment of people who have access to those mediums.
But the same promotion might not work to target the low income segment.
Report on Consumer Behavior: Bathing Soaps Introduction: Bathing soaps are the cleaning products that are an essential part in our daily lives. The soaps can be segregated into: 1.) Premium 2.) Economy 3.) Popular The price of the premium segment products is twice that of economy segment products. A STUDY OF BRAND LOYALTY ON TOILET SOAPS BUYING BEHAVIOR OF FEMALE CONSUMERS IN TIRUCHIRAPPALLI A. HEMALATHA, ph-vs.com, ph-vs.com very few products win the consumer’s heart and soul. bath soap market is steadily developing very fast and day by day many new varieties, flavours, and fragrances are added and new strategies are identified by. Assignment Consumer Behavior The term consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their ph-vs.comer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items.
In such case the retailer plays an important factor in marketing and creating awareness about the product. Besides commercial promotion, friends, family, neighbors and acquaintances play an important role as information sources. Based on the analysis of the survey, we can infer that there are various aspects that a potential customer keeps in mind before making a final decision to buy a product.
Survey indicates that if we wish to market soap in a specific segment of people like the one that represents lower income group consisting of laborers whose income is low then we must pay attention to the pricing of soap whereas to promote the soap in a segment that represents the middle class where generally homemakers are involved in this kind of purchase, we need to pay attention to the hygiene provided by the soap as well as the pricing of the soap.
Based on the survey and analysis, we conclude that the various marketing decisions are driven by the consumer behavior for a particular product. The behavior of the consumer varies across various segments of the people which can be classified on the basis of economic, educational biographical and geographical background.A STUDY ON CONSUMERS’ PREFERENCE TOWARDS BATH SOAP (WITH REFERENCE TO TIRUVARUR TOWN).
DR. ph-vs.comN ASSISTANT PROFESSOR P.G. & RESEARCH DEPARTMENT OF COMMERCE POOMPUHAR COLLEGE (AUTONOMOUS), MELAIYUR. Abstract—"Consumer preference" is a marketing term meaning a consumer likes one thing over .
Report on Consumer Behavior: Bathing Soaps Introduction: Bathing soaps are the cleaning products that are an essential part in our daily lives.
The soaps can be segregated into: 1.) Premium 2.) Economy 3.) Popular The price of the premium segment products is twice that of economy segment products. Consumer Bahavior on Bathing Soaps ; Consumer Behaviour Models and Consumer Behaviour in Tourism ; Previous.
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|1 Executive Summary||The Ebers papyrus Egypt, BC indicates the ancient Egyptians bathed regularly and combined animal and vegetable oils with alkaline salts to create a soap-like substance. Egyptian documents mention a similar substance was used in the preparation of wool for weaving.|