As sales and marketing are closely intertwined, it becomes hard to realise the difference between the two. In small firms, one cannot come across much difference between sales and marketing. But bigger firms have made clear distinction between marketing and sales and they have specialised people handling them independently.
Have you ever read a advertisement for a Marketing position that, after reviewing the job responsibilities, turns out to be a pure Sales job?
With the risk of generating a lot of debate here is my take on the issue. In small companies there is no Marketing function to begin with. Here Marketing does equal Sales, and the few Marketing ideas come from the business owner or the Sales person.
This role is basically a pure Sales support role, whose main purpose is to provide the Sales force with catalogs, flyers and price lists. Finally with the growth in Sales comes the need for a dedicated Marketing department that will help the company focus on servicing the relevant market, managing the 4 Ps, and build brands rather than products.
When sales are bad the two departments come up with different explanations for the poor results.
For too long, there have been unfruitful turf wars between sales and marketing teams. For too long, too many people have been fooled into believing that ‘sales’ lives under marketing’s mandate. The key difference between marketing and promotion is the fact that promotion is a part of a companies overall marketing mix. The marketing mix consists of price, product, place and promotion. Thus, marketing exists without promotion but promotion doesn't exist without marketing. At first glance, marketing and advertising seem to be different terms to describe the same thing -- getting a product or service sold. In actual fact, although they both contribute to the same end.
According to them, Marketing people spend too much time in the office and are out-of-touch with the customers. Marketing in return blames Sales for thinking short-term, and focusing on satisfying an existing demand, instead of identifying new needs and expanding the market.
Sales wants lower prices that allows them to get more products out the door thus meeting the monthly target. Lower prices gives them more leverage to negotiate and close deals, regardless if the company is making money or not. Marketing thinks more in terms of profits, and wants the sale to happen through brand building and not rock-bottom prices.
Then there is the difference of opinion regarding new products. Marketing believes in differentiation, in products with unique features that will offer the company a long term competitive advantage.
Marketing is usually cautious with using this communication tool, which in the long term cheapens a brand and decreases profitability.
The Difference Between Marketing and Sales Sales and Marketing can rarely be performed efficiently by a single person.
These two functions attract people with different backgrounds and are meant to produce different outcomes.
Marketing requires long term vision and effective strategies to make it reality. Profitability is also important. Marketing compensation is based not only on meeting the Sales target, but also on the results of the projects being implemented.
Sales usually focus on short-term actions to close the deal, and meet the monthly budget. They see promotion as the ultimate tool to grow sales, and always demand lower pricing.
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While that is partly true, Marketing is much more than an administrative role. In terms of formal education Sales people are not usually required to have a post secondary degree. The skill that is mostly valued is relationship building, and the ability to close the deal.
I never accepted to report to Sales. But there is one more cost effective solution to consider: Every business needs Marketing. The reason is simple, and can be summarize in one word: Sales might provide short-term satisfaction, but Marketing provides long-term success.
Companies that chose the strategy of merging Marketing and Sales into a single position make a strategic error. Marketing and Sales are two separate functions, that require distinctive sets of skills rarely found in a single person.The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same.
Aug 12, · The difference between Sales and Marketing can be explained in simple words: Sales is done on a one-to-one basis. A salesperson tries to sell a product directly to the customer. Marketing. Think of marketing as an umbrella for advertising, public relations and sales promotion.
The American Marketing Association defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”.
Sharing customer data and reporting between marketing, sales and customer service can help to improve customer retention by making sure leads are developed properly and service issues don’t fall through the gaps. Do You Know The Difference Between Marketing & Sales?
I recently replied to a question on LinkedIn that asked what the difference was between marketing and sales. I am always surprised by how good the answers . Do you know the difference between marketing and sales?
Let's think about this question for a moment. Without marketing, you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy, your closing rate may depress you.