Public Domain Harley-Davidson, Inc. The company achieved this market position through its generic strategy for competitive advantage and its intensive strategies for growth. The company uses its innovation processes to ensure competitiveness against other popular motorcycle manufacturers.
By the early s, Japanese manufacturers had flooded the U. But what a difference a few years can make. A new management team put a major restructuring plan in place, and — thanks to this business growth planning — the company went on to achieve 20 consecutive years of profitability and record earnings.
Not bad for a company that at one point had been faced with the prospect of being forced to sell out to a foreign competitor. There were dozens of components to the Harley makeover, and numerous books and case studies have been written about the turnaround.
But at the center of the Harley strategy was a customer-focused approach to running the company. Rather than just concentrating on operations and sales, the company put emphasis on creating a sense of community — a brand community — with its customers.
A brand community, where customers are linked by their liking of a particular company or product think Harley-Davidson, Apple, and Starbuckscan solidify customer loyalty, reduce marketing costs, and even become a source of new ideas and innovations for your business.
Here are a few business brand strategy ideas. Engage at a High Level. You can schedule regular client feedback forums or focus groups. Take serious note of customer issues and have a high-level executive follow up with the questioner. Invite customers to your facility for lunch and a tour.
Ask for feedback on what they observe. Invite them back if you have used any of their suggestions. Ask a valued customer to co-author with you an article for an industry trade magazine.
Invite customers to comment on service or product offerings very early in the planning process. Start with your top clients when putting together a plan for building customer relations.
Consider special programs or incentives for valuable, long-term customers.
Make sure the rewards are valuable and appreciated. Arrange an introductionor consider hosting large-scale networking events.
As part of your business brand strategy, update your website regularly with information that can be useful to your customers and solicit feedback. Concentrate on providing content that can make your customer more successful.
Consider an outbound e-letter that gives your best clients industry information. Ask for feedback on the articles.
If your company has helped a customer reach a production, sales, or other milestone, ask for permission to profile the experience on your site.
Send a press release to media outlets that might have an interest. There are many ways to do this, but so few companies take the time.
Loyal customers are invited to dealerships to test drive new models with no obligation or expectation of a sale. A sincere thank you can go a long way. An invoice factoring program with MP Star Financial can help you get paid sooner — usually the same day your invoices are sent!
Find out more about how invoice factoring can help with business growth planning. Call for more information.CHICAGO (Reuters) - Harley-Davidson Inc is scouting for a partner with a manufacturing and distribution footprint to make lightweight motorcycles for use in India and other Asian markets, a top.
About Harley-Davidson Inc. -Founded by William Harley and Arthur and Walter Davidson in in Milwaukee, Wisconsin. -In , they had sold a . Harley is a financially sound company.S. Harley customers are extremely loyal to their brand and 90% of Harley owners intend to purchase another Harley Harley’s internal management and finance department is strong.
fuel ph-vs.com-Davidson also introduced water-cooled engines.3/5(2). 3 Executive Summary Harley Davidson, world renown for a prestigious and high-quality brand of motorcycles, has been a global presence worldwide.
Lenz, Sheila, "Harley-Davidson, Inc.: A Strategic Audit" ().Honors ph-vs.com WESTERN MICHIGAN UNIVERSITY Harley-Davidson,Inc.: A Strategic Audit SheilaLenz December 10, revenues in and a slowing economy may have contributed to this high debt percentage. Harley Davidson, Strategic Analysis , views.
Share; Like Mahmoud M. Hamid The change was triggered by the severe and rapid downturn in demand for most of Harley’s products on a global basis. This rating is expected to result in a weakening of Harley’s financial flexibility. MKT Harley Davidson Marketing Plan Erica.